He continues by stating that many are reactive instead of proactive, requiring customers to think as if they were an employee or librarian to find their answers. Muller explained in an interview with BusinessWeek that the website aims to be simple, noting that most customer-service solutions are too complex. Users can rate responses based on how well they resolve the issue. Companies can respond to issues regarding their products or services official responses are marked as official answers to separate them from other responses. The shortest distance between you and your customer." Get Satisfaction online communities can be a private and/or public place for customers to ask questions, submit an idea or complaint, or give praise. The company describes its product as "people-powered customer service" and "Online Communities. Realizing that customers were actually responding to the issues that other people brought up, the group behind Valleyschwag decided to create the precursor to Get Satisfaction, first named Satisfaction Unlimited, to take advantage of the community's enthusiasm for helping each other. When the Valleyschwag service received over 1,500 subscribers, its customer service requirements increased dramatically. The idea for the service originated from Valleyschwag as a side project. In April 2015, Get Satisfaction was acquired by Sprinklr, a social media management company. It was founded on January 31, 2007, by several people, including Lane Becker, Amy Muller, Thor Muller, and Jonathan Grubb. Get Satisfaction was a customer community software platform for technical support based in San Francisco, California, United States. English, Spanish, French, German, Italian, Portuguese, Dutch, Swedish, Norwegian, Danish, and Finnish
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