![]() We invite consumers to take in the joie de vivre of this film and rediscover the inimitably smooth and exuberant GREY GOOSE martini cocktail along with it.” This is not only an ode to the worldwide ubiquity of this cocktail, but also a celebration of the natural, quality ingredients that elevate a GREY GOOSE martini cocktail above the rest. While there are myriad ways to craft the cocktail, the type of vodka used can make or break the experience. ![]() “The vodka martini cocktail is one of the most iconic cocktails in the world, beloved because it’s both simple and versatile. “We’re thrilled to debut one of our most spirited campaign films yet,” said Martin de Dreuille, Vice President Global Marketing of GREY GOOSE ® vodka. The dance ends in a family portrait in motion, as the guests come together and the camera pans to the final shot of the perfect GREY GOOSE martini. As the drink is created, viewers are encouraged to “Do the ‘Tini,” a set of infectious and irreverent dance moves -”Le Chill,” “La Goose,” “Le Stir,” and “Le Twist”- that accompany each step of the serve, from the pouring of the vodka to the finishing garnish. GREY GOOSE Vodka is inviting consumers to a cocktail party unlike any other with the debut of its joyful new campaign film Vive La Vodka! Launching today, the 30-second spot showcases a lively soirée in which an effortlessly stylish crew of guests mirror the creation of one of the most revered and timeless cocktails with the smoothest vodka on the bar cart: the GREY GOOSE martini cocktail. ‘Vive La Vodka’ kicks off the brand’s holiday season activity, including a global influencer campaign and custom cocktail kit made in partnership with Alessi.New campaign offers a fresh and vibrant twist on a classic cocktail, emphasizing why GREY GOOSE vodka shines as the best vodka on the bar cart.
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